Investing in your practice amid economic uncertainty

Originally aired: October 2022

Doug Fettig and Dr. Sathish Palayam explore how investing in innovative technology can spur practice growth, particularly during times of economic uncertainty. From taking advantage of tax incentives to capitalizing on opportunities for increased production and patient flow, they discuss what separates good businesses from great ones when times are tough.

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Learning objectives

  • Understand the value of technology in practice growth

  • Explore the tax advantages of tech investment

  • Discover how practices can benefit from investing when others are pulling back

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Doug Fettig, CPA

Despite Doug’s CPA and MBA academic achievements, he believes the best decision he ever made was dropping out of college at 20 years old. After working for a year afterwards, he bought a one-way ticket to Hamburg, Germany where he began hitchhiking around Europe. That incredible time led to years of countless opportunities to authentically connect with humanity, and it changed Doug’s perception of the world permanently. When he returned to college and eventually to the traditional workforce, he had forged a better appreciation of people's unique strengths and individual contributions.

Now, Doug has more than two decades of experience in business consulting and development combined with his deep desire to understand people’s passions through sincere connections. As a dental business advisor, he brings his engaging and entertaining speaking style to dental seminars, academies, study groups, and vendor forums around the country. This experience has made him skilled at helping dentists change their thinking to that of a CEO, and understanding that investing in their practice leads to true growth.


Sathish Palayam, DDS

Dr. Palayam received his Doctor in Dental Surgery from The University of Colorado School of Dental Medicine. While implementing cutting-edge technology in his own private practice, he also travels the world teaching thousands of dentists how to integrate exciting, fast-growing technologies.

Dr. Palayam is one of only a handful of dentists in Massachusetts trained on LANAP, an advanced laser-assisted periodontal osseous surgery, and LAPIP, an implant surgical protocol along with 3D cone beam computed tomography (CBCT), as well as its application in surgical dentistry with predictable outcomes. He also lectures on robotic dental implant placement and workflows. He is a member of the Massachusetts Dental Society, training new dentists on dental office compliance and standard of care for better and more predictable treatment outcomes.

AGD 2023

This activity has been planned and implemented in accordance with the standards of the Academy of General Dentistry Program Approval for Continuing Education (PACE) through the joint program provider approval of Zoom Education, LLC and Neocis. Zoom Education, LLC is approved for awarding FAGD/MAGD credit.