What every dentist should know: The business side of dentistry

Originally aired: October 2021

Doug Fettig helps dental professionals understand how to maximize profit, make informed investment decisions, and think like a CEO!

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Learning objectives

  • Learn how to approach practice investments and evaluate their effectiveness

  • Understand tax implications of decisions and their timing

  • Learn about Section 179 and how to leverage it

  • Understand the dollars and sense of preparing for retirement

Learn from an industry expert


Doug Fettig, CPA

Despite Doug’s CPA and MBA academic achievements, he believes the best decision he ever made was dropping out of college at 20 years old. After working for a year afterwards, he bought a one-way ticket to Hamburg, Germany where he began hitchhiking around Europe. That incredible time led to years of countless opportunities to authentically connect with humanity, and it changed Doug’s perception of the world permanently. When he returned to college and eventually to the traditional workforce, he had forged a better appreciation of people's unique strengths and individual contributions.
Now, Doug has over two decades of experience in business consulting and development combined with his deep desire to understand people’s passions through sincere connections. As a dental business advisor, he brings his engaging and entertaining speaking style to dental seminars, academies, study groups, and vendor forums around the country. This experience has made him skilled at helping dentists change their thinking to that of a CEO, and understanding that investing in their practice leads to true growth.